Directed by Mathew Ramirez Warren, WE LIKE IT LIKE THAT tells the story of Latin boogaloo, a colorful expression of 1960s Latino soul, straight from the streets of New York City. From its origins to its recent resurgence, it’s the story of a sound that redefined a generation and was too funky to keep down.
WE LIKE IT LIKE THAT explores this fascinating, though often overlooked, bridge in Latin music history, showcasing the musical style that was born in the barrios of NYC and would eventually spawn a generation of chart-topping music artists and a global music movement that is once again alive and well today.
In the 1960s, a generation of musicians from East Harlem, the South Bronx and parts of Brooklyn fused Afro-Cuban music with R&B, jazz, funk and rock to create Latin boogaloo. It was a period of revolution and social awakening and young Latinos in search of their identity adopted Latin boogaloo as their soundtrack.
Much of this music was released by Alegre, Cotique and Fania Records during the 1960s and 70s. But as salsa, a more traditional style of Latin music, grew in popularity by the 1970s, some say the Latin boogaloo was killed off, not by the fans, but by cultural and industry politics.
By the 2000s, after decades of obscurity, the artists who made Latin boogaloo popular finally began to get the recognition they deserved, with the help of DJs and new bands such as DJ Turmix, The Boogaloo Assassins and Ray Lugo & the Boogaloo Destroyers, that pay tribute to the genre.
