Iceland Foods: Life in The Freezer Cabinet säsong 1

The CEO of Iceland Foods offers a cash incentive to his staff at Christmas, the most competitive time of the supermarket calendar, and faces a crisis with the alleged discovery of horse meat in Iceland beefburgers.

Malcolm Walker lets the cameras into the boardroom, and stores, as he deals with the fallout from the horsemeat scandal, and the hunt is on for an attention-grabbing name to promote Alastair's battered prawns.

Maverick CEO Malcolm Walker is concerned the horsemeat scandal has tarnished the company's image and cost millions in sales. He's relaunching the business and needs a game-changing TV advert. With a trendy London advertising agency pitching against septuagenarian Iceland ad veteran Tom, who will ...