Jimmy and the Giant Supermarket

Rare breed pig farmer Jimmy Doherty has a dream to make free range food affordable for everyone. So he's challenged Britain's biggest supermarket, Tesco, to let him prove he can do it and they've agreed. He's taking on three of Tesco's best-selling own brand products and will work with the compan...

Jimmy tries to transform Tesco's own-brand sausage, which sells millions. Jimmy wants to see if he can produce a free range version for the same price. He seeks out the cheap cuts and parts of free-range pigs which would otherwise go to waste or be exported. Will he be able to convince Tesco and ...

Jimmy Doherty tries to transform Tesco's own brand chicken Kiev (they sell two million of them a week). He wants to create a free range version and finds the solution in the form of spent egg-laying hens, normally exported to Africa. Jimmy successfully creates a prototype for his affordable free ...